亿彩官网

集团新闻返回

10.27 2017

从“筑梦”到“圆梦”,探索IP娱乐产业新赛道

2017NIAN10YUE27RI,YOUZHUMENGWENHUAZHUBANDE“ZHUMENGLEYUANFABUHUIJIXIANXIAZHUTIYULEXIAOFEIXINGYEFENGHUI”ZAIJINGJUXING,HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGNVSHISHOUYAOCHUXI,BINGDANREN“IPYULECHANYEYUSHANGYEDICHANDEKUAJIELIANYIN”DEFENLUNTANJIABIN。


IPYULECHANYEYUSHANGYEDICHANDEKUAJIELIANYINLUNTANXIANCHANG


ZUOWEIJINNIANLAIXINGQIDEIPBIANXIANLANHAILINGYU,XIANXIASHIJINGYULESHOUDAOXIANGGUANCHANYE、ZIBENJIMEITIDEMIQIEGUANZHU,BENCIHUODONGYEYAOQINGLEDUOWEIZISHENRENSHICHUXI:MEIGUOZHUMINGDAOYANJIBIANJUAnthony LaMolinara、HUAYAOZIBENGUANLIHEHUORENZHANGLANXIN、AODALIYAAORUIMUYICAIGUANWANGZHONGGUOZHANLVEGUWENWANGWEI、YINGSHANG(JITUAN)KONGGUYOUXIANYICAIGUANWANGDONGSHIZHANGWUCHUANKUN、DAJIANGCHUANMEILIANHECHUANGSHIRENJIANCEOZHAOZILONG、SHENZHENLONGMENGWENHUACHUANMEIFUZONGCAI、HAITUANJIANCHUANGSHIRENZHANGHAIBO、BEIJINGYIXUNLIXIANGKEJIYOUXIANYICAIGUANWANGCEOSHILINGBO、YIXUNWANGFUZONGCAILUJIANHONG、YULEZIBENLUNCHUANGSHIRENZHENGDAOSEN、PRRENCHUANGSHIRENJIANGSHAN、MALAYUTOUZONGBIANJICUIYUEDENG,GONGTONGPOUXILEDANGQIANXIANXIAZHUTIYULEXIAOFEIXINGYEDASHICHANG,TANTAORUHESHIXIANNEIRONG、LIULIANGSHUANGZHONGBIANXIANDEDUOFANGGONGYINGJUMIAN。ZHUMENGWENHUACHUANGSHIREN、CEOXUELINGHAOZAIFABUHUISHANGFABIAOLEZHUTIYANJIANG。

IPYULECHANYEYUSHANGYEDICHANDEQIANGQIANGLIANSHOU,SHIMUQIANSHIJINGYULEMIANLINDEZUIHEXINDEWENTI。ZAISHUANGFANGLIANHEKAITUOLANHAISHICHANGDEGUOCHENGZHONG,RUHECHONGFENFAHUIYOUSHI,GUIBIWUQU,GONGXIANGLIULIANGDAILAIDEHONGLI,CONGERJIANGSHUANGFANGDEJIAZHIJILIYIYUNYINGZHIZUIDAHUA,DOUSHIDAJIAPUBIANGUANXINHESIKAODEWENTI。ZAI“IPYULECHANYEYUSHANGYEDICHANDEKUAJIELIANYIN”FENLUNTANZHONG,GEWEIJIABINGESHUJIJIAN,CONGQUANCHANYELIANDEGEGEHUANJIEPOUXILEIPDEYUNYINGZHIDAO。

ZUOWEIFENLUNTANSHANGWEIYIDENVJIABIN,HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGCONGNVXINGDESHIJIAOFENXIANGLEZIJIZUOWEIYIGEYONGHU,RUHESHOUDAOLEIPWENHUADEYINGXIANG。“QUANSHIJIEZUICHENGGONGDEZHUTILEYUAN——DISHINI,WOSHITADEFENSI。TAMENCONGDONGMANWENHUACHUFA,WEIRAODANYIDEIPFANFUKAIFADAOJIZHI,ZAIGEGEWENYUYETAIZHIJIANZIYOUQIEHUAN,BINGCHENGGONGZAIQUANSHIJIEFANWEINEIQUANFEN。SUIRANWOSHIIPYUNYINGDECAOPANSHOU,YEDOUZHIDAOIPBIANXIANDEZHEIXIETAOLU,DANZAIDISHINIWOQUANSHENXINDECHENJINQIZHONG,ZHAODAOLEWODESHAONVXIN,HAIZAIDISHINISHANGDIANLIBUYOUZIZHUDEHUALEHENDUOQIANMAIZHOUBIAN。”YANGYUNONGXIAOTANDAO。

HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGNVSHISHOUYAOCHUXI


“亿彩官网定位——精准、碰撞、变现”

ZHUMENGWENHUASHIZHUANZHUYUNVXINGSHICHANGDECHENJINSHISHIJINGYULE,ZHUDAJINGZHI、MENGHUAN、SHISHANG、LANGMANDEWUGANTIYAN。ZHUMENGWENHUACHUANGSHIREN、CEOXUELINGHAO,ZAIFABUHUISHANGJINXINGLEZHUTIYANJIANG,BINGFABULEXIANXIALEI、DONGMANLEI、SHISHANGLEISANDAZHUTILEYUANYICAIGUANWANG,BUTONGDEYICAIGUANWANGXIANYUBUTONGDESHANGYEDICHANJINXINGHEZUO,CHIXUSHENGENGBINGWAJUESHIJINGYULEZHEIPIANLANHAIDELIULIANGJIAZHI。

AODALIYAAORUIMUYICAIGUANWANGZHONGGUOZHANLVEGUWENWANGWEIHEDAJIAFENXIANGLEYIGEANLI,SHANGHAIDAYUECHENGDINGWEIYU“NIANQINGSHISHANG”,BINGHEFENGMIHULIANWANGDE“DANHUANGGE”IPZUOLELIANMINGKUAISHANZHUTIHUODONG,WEISHANGCHANGZENGJIA15%DEKELIUHE40%DEYINGYEE,SHIXIANLELIULIANGHESHOUYIDESHUANGFENGSHOU。YINGSHANGKONGGUDONGSHIZHANGWUCHUANKUNYERENWEISHANGYEDICHANHEIPDELIANHE,ZUIHEXINDEWENTIJIUSHISHUANGFANGDESHIPEIXING,SHANGYEDICHANYAOXUANZESHIPEIQIKEQUNHEJINGYINGLINIANDEIPZHUTI,CAINENGHUODELIANGHAODESHOUYI。

SHANGYEDICHANHEYOUZHIIPDEPENGZHUANG,XIYINDAOJINGZHUNDESHOUZHONG,JIUHUIBAOFACHUKUAISUDEBIANXIANNENGLI。IPZAISHANGYEDICHANDELUODIYULEYINGXIAO,KEYIWEISHANGYEDICHANDAILAIKELIUHEPINPAIXIAOYING,SHANGYEDICHANYENENGWEIIPDAILAIFUJIAZHI。


MEIGUOZHUMINGDAOYANJIBIANJUAnthony LaMolinara,“ZHONGGUOYOUHENBANGDEIP,RUGUORANGWOLAIZUO,WOHUIXUANZEXIYOUJIHUOZHEDASHENGZHEIGEIPLAIKAIFA”


“亿彩官网源头——多元、创新、包容”

ZAIWENYUCHANYE,IPSHIWEIYUZHENGGECHANYELIANZUIDINGDUANDE,IPDEYUANTOULAIZIYUWENXUE、DONGMAN、YINGSHI、YOUXI、ZONGYIJIEMUDENGDENG,YOUQISHIWENXUE、DONGMANZHEILIANGDAZHENDI,WEIWENYUCHANYEXIANJIEDUANDEFAZHANTIGONGLEFENGFUDEYUANCHUANGIPZIYUANKU,YINGSHIYICAIGUANWANGZAIBAZHEIXIEIPZHIZUOCHENGDIANYINGDIANSHIJU,YONGZUIDAZHONGHUADEFANGSHIQUFANGDAIPDEFENSILIANGJI。

YANGYUNONGYONGYOUJINSHINIANKUAMEITICONGYEBEIJINGYIJIFENGFUDEZIBENYUNZUOJINGYAN,TARENWEIWENHUAYULECHANYEBENSHENJIUSHIYIGEYIKAOCHUANGYIHENEIRONGLAITUIDONGFAZHANDECHANYE,HENDUOYUAN,HENKAIFANG,YEHENBAORONG。


ZHUMENGWENHUAFABUHUIQIDONGYISHI


“消费矛盾——升级、裂变、机会”

JINRUZHONGGUOTESESHEHUIZHUYIXINSHIDAI,WOGUOSHEHUIZHUYAOMAODUNYIJINGZHUANHUAWEIRENMINRIYIZENGZHANGDEMEIHAOSHENGHUOXUYAOHEBUPINGHENGBUCHONGFENDEFAZHANZHIJIANDEMAODUN,DAZHONGZAIZHUIQIUGENGFENGFU、GENGYOUQUDETIYAN,MANZUSHEJIAOXUQIUHEJINGSHENYUYUE。ZHEIQISHISHIDUISHANGYEDICHANSHIFANGLEYIGEFEICHANGZHONGYAODEXINHAO,SHANGYEDICHANYEYAONEIRONGHUA、QINGJINGHUA、ZHUTIHUA,ZHEISHIWEILAIFUWUKELIUDEYIGEQUSHI。

YANGYUNONGCONGYINGSHIXINGYEDESHUJUWEIDAJIAPOUXILEDAZHONGDUIJINGSHENSHENGHUOXUQIUDESHIFANG:“JINNIAN9YUECHU,NEIDIDIANYINGZONGPIAOFANGYIJINGTUPO400YILE,BI2016NIANPO400YIDESHIJIANTIQIANLELIANGGEYUE,MUQIANDAJIADOUZAIGUANWANGQUANNIANZONGPIAOFANGNENGBUNENGSHOUCITUPO500YIDAGUAN,DIANYINGSHICHANGZENGZHANGDESHITOUFEICHANGQIANGJINGDE。SHOUZHONGDUIYUYIGEIPDERENKE,CHULEGONGXIANPIAOFANGYIWAI,YEHUIXIANGYINGDEZHUANHUADAOSHANGXIAYOUQITADEBIANXIANXINGSHI。”DANGYINGSHIJULUOMUHOU,YOUXI、YANSHENGPIN、SHANGYEDICHANHESHIJINGYULE,DOUNENGJIXUWAJUEIPDEFENSILIULIANG,CHUANGZAOSHANGYEJIAZHI。

YINCIDUIYUSHANGYEDICHANLAISHUO,YIDIDUAN、XINGTAI、YETAIWEIJICHU,ZHUBUKAIFANGBINGDAZAOYIKAOIPHENEIRONG,YIIPJUZHENXINGCHENGZONGHEXING、QIANGDADEZUHELIULIANG,BASHOUZHONGDUINEIRONG、YICAIGUANWANG、SHANGPINDETIYANROUHECHENGYIGEWANZHENGDEYONGHUTIYAN,KEYIZAIXIANJIEDUANWANCHENGSHANGYEDICHANDEZHUANXING,DAILAICHIXUKELIU。


ZHUMENGWENHUACEOXUELINGHAOFABIAOZHUTIYANJIANG


“泛娱乐产业战略——任重道远,未来可期”

SUIZHEFANYULECHANYEDASHENGTAIQUANDECENGCENGGOUJIAN,YUELAIYUEDUODEWENYUYETAIDOUZAIXIFENLINGYUSHENGENGXIZUO,WAJUESHANGYEJIAZHI。YIGEHAOIPDESHENGMINGLIJUEBUJINXIANYUYINGSHIZUOPINDEBOCHUHESHANGYING,WENXUE、DONGMAN、YOUXI、GUANGGAO、YANSHENGPIN、ZHUTILEYUANDENGDENG,DOUKEYIDUITONGYIGEIPJINXINGLUNCIKAIFA,RANGFENSIDUIIPDEQINGGANTIYANDEDAOYANXUHEZHUANHUA。

YANGYUNONGTANDAO:“ZAIGUOWANG,YICAIGUANWANGKENENGZHIKAOLVIPDEJUBENKAIFAHEZHIZUO,DANSHICONGXIANZAIKAISHI,YIDINGYAOYONGYOUZHANGYUANDEZHANLVEYANGUANG,KAOLVHOUXUDEKECHIXUKAIFAHEYUNYING,BIJINGFANYULECHANYEDEDUOYUANHUAFAZHANCHONGMANLEGEZHONGKENENGXING。”

TONGSHI,YANGYUNONGYEXIANGDAJIAJIESHAOLEHENGXINWENHUAZHENGZAIYUNZUODELIANGBUYOUZHIIPZUOPIN:“YICAIGUANWANGZHENGZAICHOUBEI《XIANXIASHIJIE》IPDEDIANSHIJUKAIFA,《XIANXIASHIJIE》YIJINGTONGGUOHULIANWANGPINGTAIJILEILEDALIANGFENSI,BIAOXIANCHUJIQIANGDEIPXIAOYING,DUIYICAIGUANWANGLAISHUO,JISHIYALIYESHIDONGLI。HAIYOUYICAIGUANWANGZHUTOUDEHAOLAIWUSHISHIDONGHUADIANYING《NUOYAFANGZHOU》,NADAOLEDAZHONGHUADIQUDEQUANBANQUANKAIFA,WEILAIDUIZHEIGEQUANXINIPZAIQUANCHANYELIANDEKAIFADOUYOUCHONGFENDEXIANGXIANGKONGJIANHESHIJIANFANCHOU。YICAIGUANWANGZHENGGETUANDUIDOUHENNIANQING,DUICHAOLIUXINXIANSHIWUDEJIESHOUDUSHIBIJIAOCHAOQIANDE,ZAIKAIFA、ZHIZUOHEYUNYINGIPDESHIHOU,TAMENYEZAIXUNQIUCHUANGXINHETUPO,YIQIEDOUSHIHENKAIFANGDE,DUIWEILAIHEGEFANGDEHEZUOCHONGMANLEQIDAI。”