JINRI，DISIJIESICHOUZHILUGUOJIDIANYINGJIEZAIFUZHOULAKAIXUMU，BENJIEDIANYINGJIELUNTANDANYUANZUOWEIDIANYINGJIEZHONGBANGBANKUAIYINLAILEGEJIEGUANZHU。HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGNVSHISHOUYAOCHUXILE《DIANYINGCHANYEYUJINRONGZIBENDEGUANXI》LUNTAN，BINGFABIAOLE“ZIBENMEIXUE，YINGSHIRONGZIDEDUOYUANHUAGEJU”DEZHUTIYANJIANG。

BENCILUNTANDEYANJIANGJIABINHAIYOU，ZHONGGUORENMINJIEFANGJUNBAYIDIANYINGZHIPIANCHANGFUCHANGZHANGYANPIN，JIUDINGTOUZIWENHUAJIXIAOFEICHANYETOUZIBUZONGJINGLISUNYADAN，BEIJINGQITAIYUANYANGWENHUACHUANMEIYOUXIANYICAIGUANWANGDONGSHIZHANGYANGSHUO，BEIJINGDIANYINGXUEYUANYUANBANFUZHURENJIYATAIDENG。

HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGFABIAOZHUTIYANJIANG

文化自信 突显中国市场张力

2017NIAN11YUE20RIXIAWU6SHI57FEN，ZHONGGUODIANYINGNIANDUPIAOFANG500YIYUAN，YONG324TIANSHOUCITUPO500YIYUANDAGUAN，QIZHONG，GUANYINGSHOUZHONGRENQUNPO2YI，13BUDIANYINGPIAOFANGPO10YI，GUANYINGRENCIDADAO14.48YI，TONGBIZENGZHANG19%。

2017NIANYINGSHIJUTOUZISHICHANGGUIMOYUEWEIYIDADAO460YI，QIZHONGWANGLUO258YI，DIANSHITAI198YI，HAIWAITOUZI5YI，GENJUCESUAN，WANGLUODUANSHICHANGZONGGUIMOYOUWANGDADAO700YI，DIANSHIDUANYOUWANGDA300YI，HAIWAISHICHANGKONGJIANZAI100-150YIYUAN，HEJIFAXINGSHICHANGGUIMOCHAOGUO1100YI，SHIMUQIANTOUZISHICHANGDE2.4BEI。

“ZHEIXIESHUJUDEBEIHOU，SHIMIANXIANGHAOLAIWUTANPANSHIDESHICHANGZHANGLI，YESHIZHONGGUOSHICHANGDUISHIJIEGEGUODEXIYINLI。”ZAIGANGGANGJIESHUDEQINGNIANDIANYINGCHUANGZUORENYUANZHUANTIXUEXIZUOTANHUISHANG，GUOJIAXINWENCHUBANGUANGDIANZONGJUDANGZUCHENGYUAN、FUJUZHANGZHANGHONGSENDUIYUDANGQIANZHONGGUOWENHUACHANYEDESHICHANGQIANJINGZUOCHULESHENKEDECHANSHU。

SHENCHUYUYINGSHIXINGYEDEYANGYUNONGSHENSHENTIHUIDAOYINGSHIXINGYEJINNIANLAIDEFEISUFAZHAN，TAZAIYANJIANGZHONGTANDAO：“CONG2003NIANWOGUODIANYINGCHANYEGAIGEQIDONGDAORUJIN，DUANDUANSHISINIANJIAN，ZHONGGUODIANYINGSHICHANGGUIMOKUODALE50BEI!WOYOUXINGCHENGWEIYINGSHIXINGYECONGYEZHE，YUYOURONGYAN。”

LUNTANXIANCHANG

战略捆绑 恒信文化借船出海

TONGCHANGYIYISHANGJIANG，YINGSHIYICAIGUANWANGDERONGZIYEWUZHUYAOFENWEI：YICAIGUANWANGDEGUQUANRONGZIHEXIANGMURONGZI，YICAIGUANWANGGUQUANRONGZIBAOKUOZAOQIYINGSHIYICAIGUANWANGDEGUQUANRONGZI，BINGGOURONGZI，SHANGSHIRONGZIDENG。YINGSHIXIANGMUDERONGZILAIYUANYIBANFENWEINEIYUANXINGZIJINHEWAIYUANXINGZIJIN。JIUMUQIANYINGSHIXINGYELAISHUO，DAGAIJIUCHENGDEZIJINLAIYUANSHUYUNEIYUANXINGZIJIN。

“YICAIGUANWANGHENGXINWENHUAYUCHENMINGCHUANMEIJIUSHUYU‘ZHANLVEKUNBANG’HEZUOHUOBANGUANXI。JINNIANCHENMINGCHUANMEIDESANBUYINGPIAN《JUESHIGAOSHOU》，《PO·JU》，《NANJIJUELIAN》，HENGXINWENHUADOUYOUCANYUTOUZI，ZHEIZHONGHEZUOMOSHIDEHAOCHUSHISHUANGFANGLIYIGONGXIANG、FENGXIANGONGDAN。”YANGYUNONGJIANGDAO，“HENGXINWENHUAYUCHENMINGCHUANMEIDESANGEXIANGMUDABAOHEZUO，SHIZHISHANGSHIWEILEJIANGDIDANYIXIANGMUDEHEZUOFENGXIAN，SHUANGFANGZHENGHEZIYUANYOUSHIHUBU。DANGRAN，HAIYOUYIGEQINGFENSHANGDELIYOUSHI，HENGXINWENHUAJIECHUANCHUHAI。”

投资案例 《人民的名义》收益超100%

BEIWANGYOUMENCHENGWEI“YINGSHIJIEGUANCHANGXIANXINGJI”DEDIANSHIJU《RENMINDEMINGYI》，KEYISHUOSHIYANGYUNONGGERENTOUZISHENGYAZHONGDELIANGDIAN。ZUOWEI2017SHANGBANNIANZAIHUNANWEISHIDUBODIANSHIJU，《RENMINDEMINGYI》RUYIPIHEIMAHUOBAOYINGPING。CONGSHICHANGBIAOXIANLAIKAN，KAIBOYILAISHOUSHILVYILUBIAOSHENG，CSM52CHENGSHUJUZUIGAOSHIPO8，CHUANGXIASHOUSHIXINGAO，CHENGWEIMUQIANWEIZHI21SHIJISHOUSHILVZUIGAODEDIANSHIJU。ZUOWEI10NIANLAISHOUBUFANFUDAXI，GUANZHONGMENZHIHUGUOYIN，SHOUSHILVBAOPENG，QUDELESHOUSHIYUKOUBEIDESHUANGFENGSHOU。WANGLUODASHUJUCESUAN，GAIPIANSHIPINWANGZHANBOFANGLIANGLEIJI350YI，XINLANGWEIBO#RENMINDEMINGYI#HUATIYUEDULIANG24.6YI。

DAN《RENMINDEMINGYI》ZAICHOUBEIZHICHUDETOUZIQINGKUANGBINGFEIYIFANFENGSHUN，DAOYANLILUTANYAN，CENGJIECHUGUODESHUSHIJIADAXINGTOUZIYICAIGUANWANG，JUNYINTICAIMINGANDEYUANYINERXUANGAOHEZUOSHIBAI。DANGSHIYANGYUNONGHAIZAIDASHENGCHUANMEIDANRENFUZONGCAI，“DANGXIANGMUFANGZHAOLAIDESHIHOU，YICAIGUANWANGGUODUANJUECE、YIPAIJIHE，SHENZHIKEYIYONG‘HUIYANSHIJU’LAIMIAOSHUDOUBUWEIGUO。YICAIGUANWANGJINYONGLIANGZHOUZUOYOUSHIJIANJIUQIANSHULETOUZIXIEYI，CHENGWEICIJUDEYOULITUISHOU。CONGMUQIANDEJIEGUOLAIKAN，《RENMINDEMINGYI》SHOUYILVYIJINGGAODABAIFENZHIBAI。”

TOUZI《RENMINDEMINGYI》SHIXINREN，GENGSHIZHUANYEDEPANDUAN。TOUZILIYOUYEHENJIANDAN，JIUSHIYENEIRENSHIDUIYUXIANGMUDEPANDUANYOUQIMINRUIXING。

XIANZAIHUIYIQILAI，YANGYUNONGYIRANGANKAILIANGDUO，“NEIGESHIHOUWOYEGOUTONGLEJIJIATOUZIYICAIGUANWANG，DAJIAJIWODEFANKUIDOUSHIHAISHIRENWEISHIYOUFENGXIANDE，BINGQIEBUFUHEJIJINFANGKUANTIAOJIANDENG，SHUOFENGKONGGUOBULE。SUOYIZAIZHEISHIHOUJIUTIXIANCHUNEIYUANXINGZIJINDEZHONGYAOXING。”

融资策略 拓展外源性资金融资渠道

SUIRAN，MUQIANYINGSHIXIANGMURONGZIHAISHIYIZIYOUZIJINTOUZIWEIZHU，DANSHI，RUGUODABUFENZIJINLAIYUANYUZIYOUZIJIN，ZHEIDUIYUYINGSHIYICAIGUANWANGYALIHENDAQIEFENGXIANJIAOGAO。SUOYITUOKUANXIANGMURONGZIQUDAOSHIYINGSHIYICAIGUANWANGDEZHONGZHONGZHIZHONG。YANGYUNONGLINGDAODETOURONGZITUANDUI，HAIYOUYIXIANGHENZHONGYAODEGONGZUORENWU，JIUSHITUOZHANXINGYEYIWAIDEWAIYUANXINGZIJIN，BAOKUOJIJIN、XINTUO、YINXING、BAOLIJIGOUDENGXINGYEYIWAIDEZIJINZHURU。

YANGYUNONGZAIDASHENGCHUANMEIDANRENFUZONGCAIQIJIAN，JIURENSHIDAOJIJINDUIYUWENHUACHANYEZIYUANPEIZHIDEZUOYONG，JIJITANSUOYINGSHIJINRONGDEHEZUOFANGSHI，YUSIMUJIJINZHANGFUHUIYINCHENGLI10YIGUIMOYINGSHITOUZIJIJIN，BINGDINGZHILEXIANGYINGDEZICHANPEIZHICELVE，ZHIDINGTOUZILIUCHENG，JIEHEYINGSHIKAIFASHIJIANZHIDINGJIJINZHOUQI，JIAOYIJIEGOU、FENGKONGTIXI、TUICHUJIZHIDENG，ZAIWENHUATOUZILINGYUJINYIBUZONGSHENHEZUO。JIJINCHENGLIHOU，DASHENGGUOJILIANHEJIJINFANGCHENGGONGTOUCHU《XIATIAN，SHIJIUSUIDEXIAOXIANG》、《WOSHIMABULI》、《JUESHIGAOSHOU》、HE《NANJIJUELIAN》DENGXIANGMU。

JINNIANLAIDAREDEBAODIRONGZI，YESHIHENZHONGYAODERONGZIFANGSHI。SUOWEIPIAOFANGBAODI，JIUSHIFAXINGFANGDUIYUZHIPIANFANGDEYIGEPIAOFANGCHENGNUO——DUIYUKANHAODEYINGPIAN，FAXINGFANGJINXINGZAOQIDESHICHANGYUGU，ZHIDINGYIGESHUANGFANGDOUKEYIJIESHOUDEJIAGE。JISHISHIJIPIAOFANGMEIYOUDADAOZHEIGEBAODIPIAOFANGSHUZI，FAXINGFANGHAISHIYAOANZHEIGESHUZIFENZHANGJIZHIPIANFANG，DANCHAOCHUBAODISHUZIDEHUA，NEIFENZHANGBILIHUIDUIFAXINGFANGGENGYOULI。

JINNIANDENIANDUBAOKUAN《ZHANLANG2》DEBAODIYEWU，YESHIXINGYENEIXIANGDANGDANGDECHENGGONGANLI，HAIXIANQILEYICHANGYIJINRONGWEIDIANYINGBAOJIAHUHANGDERECHAO。YANGYUNONGTANYAN，“CUOGUO《ZHANLANG2》，SHIWODAOMUQIANWEIZHI，GERENTOUZISHENGYAZHONGZUIDADEYIHAN，DANYEXUZHEIJIUSHIZIBENYOUXIDEMEILISUOZAI，KEYIYIZHANCHENGMING，YEKENENGGANNAOTUDI。”

CONGZUOZHIYOUYICIWEIBEIJINGDIANYINGXUEYUANYUANBANFUZHURENJIYATAI，HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONG，ZHONGGUORENMINJIEFANGJUNBAYIDIANYINGZHIPIANCHANGFUCHANGZHANGYANPIN，JIUDINGTOUZIWENHUAJIXIAOFEICHANYETOUZIBUZONGJINGLISUNYADAN，BEIJINGQITAIYUANYANGWENHUACHUANMEIYOUXIANYICAIGUANWANGDONGSHIZHANGYANGSHUO

跨界联姻 金融人要做好电影赛道的副驾驶

2016NIAN，YANGYUNONGZHENGSHIJIARUHENGXINWENHUACHANYEJITUAN，TAHETUANDUIDEDAOLAI，JIASULEHENGXINJINJUNYINGSHIWENHUALINGYUDEJINCHENG。ZAIYINIANDUODESHIJIANLI，ZHEIGEYINGSHIXINGYEDECHUANGRUZHE，JIYINGDELEZHANGSHENG，YETINGDAOLEZHIYI。HENGXINYIZHITICHANGJINRONGZIBENHEYINGSHIXINGYE“LIANYIN”，BINGYIZHIZAINULITANSUO，DUINEIRONGYUZIBENDEGUANXIYAORUHEDINGWEI，YANGYUNONGYOUZIJIDERENSHIHEJIANCHI：“YINGSHIXINGYEDETEDIANJUEDINGLEZHANGWOFANGXIANGPANDEYIDINGSHIDONGNEIRONGDEREN，JINRONGRENZUOHAOFUJIASHICAISHIWANGDAO。TIDAOJINRONG，ZUIZHIJIEDEBIAOQIANJIUSHIGUIFANYUBIAOZHUN，QIYIYIJIUSHIZAIYUJINKENENGDEJIANGDIFENGXIAN，QISHIWOGENGKANZHONGDESHI，TONGGUOBIAOZHUN，GUIFANDEJINRONGFUWU，LAIDAOBIDIANYINGXINGYESHENGCHANHUANJIEDELIUCHENGGONGYEHUA，ZHEICAISHIDUIZHEIGEXINGYEZUIYOUJIAZHIDE。”

“JINNIAN，YICAIGUANWANGYOUYIBUZHUTOUDEHAOLAIWUDONGHUASHISHIDIANYING《NUOYAFANGZHOU》，ZHEISHIHAOLAIWUYOUSHIYILAIDIYIBUYOUZHONGGUOZHUTOUZIDEDONGHUADAPIAN，ZAICIQIANZHONGMEIHEPAIPIANSHULIANGZHONGDUO，DANSHIXIANGZHEIZHONGZHONGGUOQIYEZHUTOUBINGYONGYOUHUAYUQUANDEBUDUO。”YANGYUNONGJIANGDAO，“ZAIHEZUOZHONGYICAIGUANWANGFAXIAN，MEIGUOZHEILEIGAOSHUIZHUNDEJINGPINDONGHUADIANYINGDUIYUNEIRONGYANFAJIEDUANDELIUCHENGHUAYAOQIU，NEIRONGSHENGCHANZHIZUOJIEDUANDEGONGYEHUAYAOQIU，YIJIJINRONGLIANTIAOZAIQIZHONGDEZHICHENGZUOYONGDOUYOUJIGAODEBIAOZHUN。”

YINGSHIXINGYESHIZHONGYINGGAISHINEIRONGWEIWANG，BULUNSHIXINGYENEIDEYINGSHIJINRONGREN，HAISHIKUAJIEDEJINRONGYINGSHIREN，DOUYINGGAIDONGDEAIJIUSHIKEZHI，RUGUOKEYIHUOXUZUODAOKUAJIE，DANSHIBUYUEJIE，JIUBUHUIZAIZHEIGERUCIWENYIDECHANYECHUXIANJINRONGQITAINONGHOUDEXIANXIANG。YANGYUNONGGANKAIDAO，“YINGSHIJINRONGRENYAOGENGJIABUWANGCHUXIN，WODECHUXINJIUSHIWOSHENAIZHEIGEYUMENGXIANGZUIJINDEXINGYE，DIANYINGRANGWOTUOKUANLEYOUXIANSHENGMINGDEWUXIANKENENG，RANGWODESHIMINGYEYUJIAQINGXI。WOHEWODEHUOBANMENHUIYIZHIHUAIZHEDUIDIANYINGDEJINGWEIZHIXIN，YIQIWEIZHONGGUODIANYINGJINYIFENMIANBOZHILI，YUGEWEIXINGYEQIAOCHUHEQIANBEIFENGYUTONGXING。”