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集团新闻返回

12.01 2017

资本美学,影视融资的多元化格局

JINRI,DISIJIESICHOUZHILUGUOJIDIANYINGJIEZAIFUZHOULAKAIXUMU,BENJIEDIANYINGJIELUNTANDANYUANZUOWEIDIANYINGJIEZHONGBANGBANKUAIYINLAILEGEJIEGUANZHU。HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGNVSHISHOUYAOCHUXILE《DIANYINGCHANYEYUJINRONGZIBENDEGUANXI》LUNTAN,BINGFABIAOLE“ZIBENMEIXUE,YINGSHIRONGZIDEDUOYUANHUAGEJU”DEZHUTIYANJIANG。

BENCILUNTANDEYANJIANGJIABINHAIYOU,ZHONGGUORENMINJIEFANGJUNBAYIDIANYINGZHIPIANCHANGFUCHANGZHANGYANPIN,JIUDINGTOUZIWENHUAJIXIAOFEICHANYETOUZIBUZONGJINGLISUNYADAN,BEIJINGQITAIYUANYANGWENHUACHUANMEIYOUXIANYICAIGUANWANGDONGSHIZHANGYANGSHUO,BEIJINGDIANYINGXUEYUANYUANBANFUZHURENJIYATAIDENG。


HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONGFABIAOZHUTIYANJIANG


文化自信 突显中国市场张力

2017NIAN11YUE20RIXIAWU6SHI57FEN,ZHONGGUODIANYINGNIANDUPIAOFANG500YIYUAN,YONG324TIANSHOUCITUPO500YIYUANDAGUAN,QIZHONG,GUANYINGSHOUZHONGRENQUNPO2YI,13BUDIANYINGPIAOFANGPO10YI,GUANYINGRENCIDADAO14.48YI,TONGBIZENGZHANG19%。

2017NIANYINGSHIJUTOUZISHICHANGGUIMOYUEWEIYIDADAO460YI,QIZHONGWANGLUO258YI,DIANSHITAI198YI,HAIWAITOUZI5YI,GENJUCESUAN,WANGLUODUANSHICHANGZONGGUIMOYOUWANGDADAO700YI,DIANSHIDUANYOUWANGDA300YI,HAIWAISHICHANGKONGJIANZAI100-150YIYUAN,HEJIFAXINGSHICHANGGUIMOCHAOGUO1100YI,SHIMUQIANTOUZISHICHANGDE2.4BEI。

“ZHEIXIESHUJUDEBEIHOU,SHIMIANXIANGHAOLAIWUTANPANSHIDESHICHANGZHANGLI,YESHIZHONGGUOSHICHANGDUISHIJIEGEGUODEXIYINLI。”ZAIGANGGANGJIESHUDEQINGNIANDIANYINGCHUANGZUORENYUANZHUANTIXUEXIZUOTANHUISHANG,GUOJIAXINWENCHUBANGUANGDIANZONGJUDANGZUCHENGYUAN、FUJUZHANGZHANGHONGSENDUIYUDANGQIANZHONGGUOWENHUACHANYEDESHICHANGQIANJINGZUOCHULESHENKEDECHANSHU。

SHENCHUYUYINGSHIXINGYEDEYANGYUNONGSHENSHENTIHUIDAOYINGSHIXINGYEJINNIANLAIDEFEISUFAZHAN,TAZAIYANJIANGZHONGTANDAO:“CONG2003NIANWOGUODIANYINGCHANYEGAIGEQIDONGDAORUJIN,DUANDUANSHISINIANJIAN,ZHONGGUODIANYINGSHICHANGGUIMOKUODALE50BEI!WOYOUXINGCHENGWEIYINGSHIXINGYECONGYEZHE,YUYOURONGYAN。”


LUNTANXIANCHANG


战略捆绑 恒信文化借船出海

TONGCHANGYIYISHANGJIANG,YINGSHIYICAIGUANWANGDERONGZIYEWUZHUYAOFENWEI:YICAIGUANWANGDEGUQUANRONGZIHEXIANGMURONGZI,YICAIGUANWANGGUQUANRONGZIBAOKUOZAOQIYINGSHIYICAIGUANWANGDEGUQUANRONGZI,BINGGOURONGZI,SHANGSHIRONGZIDENG。YINGSHIXIANGMUDERONGZILAIYUANYIBANFENWEINEIYUANXINGZIJINHEWAIYUANXINGZIJIN。JIUMUQIANYINGSHIXINGYELAISHUO,DAGAIJIUCHENGDEZIJINLAIYUANSHUYUNEIYUANXINGZIJIN。

“YICAIGUANWANGHENGXINWENHUAYUCHENMINGCHUANMEIJIUSHUYU‘ZHANLVEKUNBANG’HEZUOHUOBANGUANXI。JINNIANCHENMINGCHUANMEIDESANBUYINGPIAN《JUESHIGAOSHOU》,《PO·JU》,《NANJIJUELIAN》,HENGXINWENHUADOUYOUCANYUTOUZI,ZHEIZHONGHEZUOMOSHIDEHAOCHUSHISHUANGFANGLIYIGONGXIANG、FENGXIANGONGDAN。”YANGYUNONGJIANGDAO,“HENGXINWENHUAYUCHENMINGCHUANMEIDESANGEXIANGMUDABAOHEZUO,SHIZHISHANGSHIWEILEJIANGDIDANYIXIANGMUDEHEZUOFENGXIAN,SHUANGFANGZHENGHEZIYUANYOUSHIHUBU。DANGRAN,HAIYOUYIGEQINGFENSHANGDELIYOUSHI,HENGXINWENHUAJIECHUANCHUHAI。”



投资案例 《人民的名义》收益超100%

BEIWANGYOUMENCHENGWEI“YINGSHIJIEGUANCHANGXIANXINGJI”DEDIANSHIJU《RENMINDEMINGYI》,KEYISHUOSHIYANGYUNONGGERENTOUZISHENGYAZHONGDELIANGDIAN。ZUOWEI2017SHANGBANNIANZAIHUNANWEISHIDUBODIANSHIJU,《RENMINDEMINGYI》RUYIPIHEIMAHUOBAOYINGPING。CONGSHICHANGBIAOXIANLAIKAN,KAIBOYILAISHOUSHILVYILUBIAOSHENG,CSM52CHENGSHUJUZUIGAOSHIPO8,CHUANGXIASHOUSHIXINGAO,CHENGWEIMUQIANWEIZHI21SHIJISHOUSHILVZUIGAODEDIANSHIJU。ZUOWEI10NIANLAISHOUBUFANFUDAXI,GUANZHONGMENZHIHUGUOYIN,SHOUSHILVBAOPENG,QUDELESHOUSHIYUKOUBEIDESHUANGFENGSHOU。WANGLUODASHUJUCESUAN,GAIPIANSHIPINWANGZHANBOFANGLIANGLEIJI350YI,XINLANGWEIBO#RENMINDEMINGYI#HUATIYUEDULIANG24.6YI。

DAN《RENMINDEMINGYI》ZAICHOUBEIZHICHUDETOUZIQINGKUANGBINGFEIYIFANFENGSHUN,DAOYANLILUTANYAN,CENGJIECHUGUODESHUSHIJIADAXINGTOUZIYICAIGUANWANG,JUNYINTICAIMINGANDEYUANYINERXUANGAOHEZUOSHIBAI。DANGSHIYANGYUNONGHAIZAIDASHENGCHUANMEIDANRENFUZONGCAI,“DANGXIANGMUFANGZHAOLAIDESHIHOU,YICAIGUANWANGGUODUANJUECE、YIPAIJIHE,SHENZHIKEYIYONG‘HUIYANSHIJU’LAIMIAOSHUDOUBUWEIGUO。YICAIGUANWANGJINYONGLIANGZHOUZUOYOUSHIJIANJIUQIANSHULETOUZIXIEYI,CHENGWEICIJUDEYOULITUISHOU。CONGMUQIANDEJIEGUOLAIKAN,《RENMINDEMINGYI》SHOUYILVYIJINGGAODABAIFENZHIBAI。”

TOUZI《RENMINDEMINGYI》SHIXINREN,GENGSHIZHUANYEDEPANDUAN。TOUZILIYOUYEHENJIANDAN,JIUSHIYENEIRENSHIDUIYUXIANGMUDEPANDUANYOUQIMINRUIXING。

XIANZAIHUIYIQILAI,YANGYUNONGYIRANGANKAILIANGDUO,“NEIGESHIHOUWOYEGOUTONGLEJIJIATOUZIYICAIGUANWANG,DAJIAJIWODEFANKUIDOUSHIHAISHIRENWEISHIYOUFENGXIANDE,BINGQIEBUFUHEJIJINFANGKUANTIAOJIANDENG,SHUOFENGKONGGUOBULE。SUOYIZAIZHEISHIHOUJIUTIXIANCHUNEIYUANXINGZIJINDEZHONGYAOXING。”



融资策略 拓展外源性资金融资渠道

SUIRAN,MUQIANYINGSHIXIANGMURONGZIHAISHIYIZIYOUZIJINTOUZIWEIZHU,DANSHI,RUGUODABUFENZIJINLAIYUANYUZIYOUZIJIN,ZHEIDUIYUYINGSHIYICAIGUANWANGYALIHENDAQIEFENGXIANJIAOGAO。SUOYITUOKUANXIANGMURONGZIQUDAOSHIYINGSHIYICAIGUANWANGDEZHONGZHONGZHIZHONG。YANGYUNONGLINGDAODETOURONGZITUANDUI,HAIYOUYIXIANGHENZHONGYAODEGONGZUORENWU,JIUSHITUOZHANXINGYEYIWAIDEWAIYUANXINGZIJIN,BAOKUOJIJIN、XINTUO、YINXING、BAOLIJIGOUDENGXINGYEYIWAIDEZIJINZHURU。

YANGYUNONGZAIDASHENGCHUANMEIDANRENFUZONGCAIQIJIAN,JIURENSHIDAOJIJINDUIYUWENHUACHANYEZIYUANPEIZHIDEZUOYONG,JIJITANSUOYINGSHIJINRONGDEHEZUOFANGSHI,YUSIMUJIJINZHANGFUHUIYINCHENGLI10YIGUIMOYINGSHITOUZIJIJIN,BINGDINGZHILEXIANGYINGDEZICHANPEIZHICELVE,ZHIDINGTOUZILIUCHENG,JIEHEYINGSHIKAIFASHIJIANZHIDINGJIJINZHOUQI,JIAOYIJIEGOU、FENGKONGTIXI、TUICHUJIZHIDENG,ZAIWENHUATOUZILINGYUJINYIBUZONGSHENHEZUO。JIJINCHENGLIHOU,DASHENGGUOJILIANHEJIJINFANGCHENGGONGTOUCHU《XIATIAN,SHIJIUSUIDEXIAOXIANG》、《WOSHIMABULI》、《JUESHIGAOSHOU》、HE《NANJIJUELIAN》DENGXIANGMU。

JINNIANLAIDAREDEBAODIRONGZI,YESHIHENZHONGYAODERONGZIFANGSHI。SUOWEIPIAOFANGBAODI,JIUSHIFAXINGFANGDUIYUZHIPIANFANGDEYIGEPIAOFANGCHENGNUO——DUIYUKANHAODEYINGPIAN,FAXINGFANGJINXINGZAOQIDESHICHANGYUGU,ZHIDINGYIGESHUANGFANGDOUKEYIJIESHOUDEJIAGE。JISHISHIJIPIAOFANGMEIYOUDADAOZHEIGEBAODIPIAOFANGSHUZI,FAXINGFANGHAISHIYAOANZHEIGESHUZIFENZHANGJIZHIPIANFANG,DANCHAOCHUBAODISHUZIDEHUA,NEIFENZHANGBILIHUIDUIFAXINGFANGGENGYOULI。

JINNIANDENIANDUBAOKUAN《ZHANLANG2》DEBAODIYEWU,YESHIXINGYENEIXIANGDANGDANGDECHENGGONGANLI,HAIXIANQILEYICHANGYIJINRONGWEIDIANYINGBAOJIAHUHANGDERECHAO。YANGYUNONGTANYAN,“CUOGUO《ZHANLANG2》,SHIWODAOMUQIANWEIZHI,GERENTOUZISHENGYAZHONGZUIDADEYIHAN,DANYEXUZHEIJIUSHIZIBENYOUXIDEMEILISUOZAI,KEYIYIZHANCHENGMING,YEKENENGGANNAOTUDI。”


CONGZUOZHIYOUYICIWEIBEIJINGDIANYINGXUEYUANYUANBANFUZHURENJIYATAI,HENGXINWENHUACHANYEJITUANLIANHECHUANGSHIREN、CHANGWUFUZONGCAIYANGYUNONG,ZHONGGUORENMINJIEFANGJUNBAYIDIANYINGZHIPIANCHANGFUCHANGZHANGYANPIN,JIUDINGTOUZIWENHUAJIXIAOFEICHANYETOUZIBUZONGJINGLISUNYADAN,BEIJINGQITAIYUANYANGWENHUACHUANMEIYOUXIANYICAIGUANWANGDONGSHIZHANGYANGSHUO


跨界联姻 金融人要做好电影赛道的副驾驶

2016NIAN,YANGYUNONGZHENGSHIJIARUHENGXINWENHUACHANYEJITUAN,TAHETUANDUIDEDAOLAI,JIASULEHENGXINJINJUNYINGSHIWENHUALINGYUDEJINCHENG。ZAIYINIANDUODESHIJIANLI,ZHEIGEYINGSHIXINGYEDECHUANGRUZHE,JIYINGDELEZHANGSHENG,YETINGDAOLEZHIYI。HENGXINYIZHITICHANGJINRONGZIBENHEYINGSHIXINGYE“LIANYIN”,BINGYIZHIZAINULITANSUO,DUINEIRONGYUZIBENDEGUANXIYAORUHEDINGWEI,YANGYUNONGYOUZIJIDERENSHIHEJIANCHI:“YINGSHIXINGYEDETEDIANJUEDINGLEZHANGWOFANGXIANGPANDEYIDINGSHIDONGNEIRONGDEREN,JINRONGRENZUOHAOFUJIASHICAISHIWANGDAO。TIDAOJINRONG,ZUIZHIJIEDEBIAOQIANJIUSHIGUIFANYUBIAOZHUN,QIYIYIJIUSHIZAIYUJINKENENGDEJIANGDIFENGXIAN,QISHIWOGENGKANZHONGDESHI,TONGGUOBIAOZHUN,GUIFANDEJINRONGFUWU,LAIDAOBIDIANYINGXINGYESHENGCHANHUANJIEDELIUCHENGGONGYEHUA,ZHEICAISHIDUIZHEIGEXINGYEZUIYOUJIAZHIDE。”

“JINNIAN,YICAIGUANWANGYOUYIBUZHUTOUDEHAOLAIWUDONGHUASHISHIDIANYING《NUOYAFANGZHOU》,ZHEISHIHAOLAIWUYOUSHIYILAIDIYIBUYOUZHONGGUOZHUTOUZIDEDONGHUADAPIAN,ZAICIQIANZHONGMEIHEPAIPIANSHULIANGZHONGDUO,DANSHIXIANGZHEIZHONGZHONGGUOQIYEZHUTOUBINGYONGYOUHUAYUQUANDEBUDUO。”YANGYUNONGJIANGDAO,“ZAIHEZUOZHONGYICAIGUANWANGFAXIAN,MEIGUOZHEILEIGAOSHUIZHUNDEJINGPINDONGHUADIANYINGDUIYUNEIRONGYANFAJIEDUANDELIUCHENGHUAYAOQIU,NEIRONGSHENGCHANZHIZUOJIEDUANDEGONGYEHUAYAOQIU,YIJIJINRONGLIANTIAOZAIQIZHONGDEZHICHENGZUOYONGDOUYOUJIGAODEBIAOZHUN。”

YINGSHIXINGYESHIZHONGYINGGAISHINEIRONGWEIWANG,BULUNSHIXINGYENEIDEYINGSHIJINRONGREN,HAISHIKUAJIEDEJINRONGYINGSHIREN,DOUYINGGAIDONGDEAIJIUSHIKEZHI,RUGUOKEYIHUOXUZUODAOKUAJIE,DANSHIBUYUEJIE,JIUBUHUIZAIZHEIGERUCIWENYIDECHANYECHUXIANJINRONGQITAINONGHOUDEXIANXIANG。YANGYUNONGGANKAIDAO,“YINGSHIJINRONGRENYAOGENGJIABUWANGCHUXIN,WODECHUXINJIUSHIWOSHENAIZHEIGEYUMENGXIANGZUIJINDEXINGYE,DIANYINGRANGWOTUOKUANLEYOUXIANSHENGMINGDEWUXIANKENENG,RANGWODESHIMINGYEYUJIAQINGXI。WOHEWODEHUOBANMENHUIYIZHIHUAIZHEDUIDIANYINGDEJINGWEIZHIXIN,YIQIWEIZHONGGUODIANYINGJINYIFENMIANBOZHILI,YUGEWEIXINGYEQIAOCHUHEQIANBEIFENGYUTONGXING。”